Documenting an event, an exhibition, a workshop or any initiative means to study the best way to tell every aspect. To do this I feel the need to experience in first person, assuming the role of an observer who does not interfere with the context but tries to integrate naturally in the course of what is happening.

A spot must be capable of transmitting a message in an efficient, attractive and direct way. The starting point to develop a promotional video is to studying a strong idea and the most appropriate solution to develop it in a final solution that is in line with the needs of communication.

The aspect that fascinates me most in designing an exhibition and interactive multimedia is a careful analysis of the relationship between content and real space, the choice of languages in relation to the technological devices used, the in-depth study of the dynamics of interaction with media and content. At the core of every project there is the purpose of mediating a content keeping in mind the point of view of the user.

Designing an interactive multimedia intended to take form in a virtual space, such as a website or an application for mobile devices, means to study in detail a structure, the functionality, the type of content.
The way each element of the path interact with the others is a central and constant aspect in the development of the entire project.